Effective

=**Is this ad effective, why or why not? What are its strengths? What are its weaknesses?**=

9. As a conclusion this as was pretty effective on the overall statement. It was very convincing on what the main purpose was and how they were going to help Ohio ant its people.

 * Strengths**
 * Clearly states the main point of the ad
 * Answers the main questions of who, what,where, why
 * Repeats itself so people know change is coming
 * Shows that McCain is a strong leader
 * Makes people feel good to know help is coming to Ohio


 * Weaknesses**
 * Leaves an idea of "can it be done?"
 * Doesn't show very much with McCain helping people or show McCain at all
 * Can't necessarily guarantee anything